Samantha Pedder

Terra Technology Group

Samantha Pedder

Samantha Pedder is the Vice President of Marketing for Terra Technology Group, a vendor of outdoor recreation software. Samantha has over a decade of experience in the conservation industry and has previously worked for the Council to Advance Hunting and Shooting Sports; the National Shooting Sports Foundation; and the Pennsylvania Game Commission. Samantha has spent her career focusing on conservation innovation and now focuses on helping state fish and wildlife agencies adopt innovative technology to deliver on their missions as well as make it easier for hunters and other outdoor recreationists to get outdoors. Samantha holds a Bachelor of Science degree from Penn State University, a Master of Natural Resources from Utah State University and an Master of Business Administration from Georgia Southern University. Samantha is an avid hunter and angler, and a novice trapper. More and more of her time afield is being dedicated to pursuing waterfowl, however, she still annually reserves a week to spend time with family and friends pursuing white-tailed deer during Pennsylvania's rifle season. In 2019 Samantha adopted Jack, a silver Labrador retriever, who is keen on waterfowl, pheasant, dove, and treats.